Noreen Whysel, MS-LIS, Information Architect

I’ve been sorting, categorizing, labeling and structuring all kinds of “stuff” for as long as I can remember. From spice drawers and garden plots to websites, topic maps and geographic ones, the code word is EASY: easy to find, easy to understand, and easy to use. I can help with that.


West 104th Street Block Association Moves Ahead with Student Design

The West 104th Street Block Association voted to adopt the website design and strategy developed by my team at Pratt Institute. The new web design will update the association’s site from the outdated world of frames and IE4 era optimization to a sleek, modern WordPress interface. Key improvements include an organized layout, legible fonts, searchable newsletter archive, updated content, livelier images, and the ability for board members to edit and add content without needing to understand HTML or php.

While the site is in production, here is a peek at the old and new sites:

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Stump and Moo

Fall Projects: User Research

My Information Architecture class conducted a semester-long, group project to develop a website prototype for a small business or nonprofit group. My group, including Eleanor Meyer, Jan Diolola, Storey Radziunas and me, formed a group called Community Design and selected the West 104th Street Block Association as our client. Since I have a prior relationship with the block association as the caretaker of their digital newsletter repository, I had close access to members of the association board and the community and knew that their site was in desperate need of a facelift.

We each selected a different user population to study including senior citizens and older adults, families living in the neighborhood, young families considering a move to the neighborhood and couples without children. My group presented our design to the block association, who has agreed to adopt it for their next redesign. Next step is building the thing. Congrats, Team!

Read more about this project at my Pratt SILS E-Portfolio: