Decision Fish: The Art & Science of Decision-Making is a blog with observations and applications from decision science, behavioral economics, finance, cognitive psychology and philosophy, written by my husband, Brett Whysel. The purpose of this blog is to explore applications of these realms to real world decisions.
I have been working with Brett to refine the brand and digital presence and to scout opportunities to connect with the New York City startup community and present our idea for a new kind of decision-making process to be launched in 2016. I plan to offer my expertise in user experience design and cognitive and behavioral science in developing the application. This evening (November 9, 2015), we will be attending the Women’s Startup Challenge at Microsoft to cheer on Aileen Gemma Smith, who will be presenting Vizalytics’ MindMyBiz app.
The logo is a fortune-teller fish made of red cellophane whose curling when placed in one’s palm is said to indicate fickleness, passion, jealousy, etc.
Brett Whysel is a Decision Analyst, Financial Product Structurer, C-Suite Influencer and Manager with 25 Years’ Capital Markets Experience.Brett has recently accepted a lecturer position teaching Cost-Benefit Analysis at City College’s Colin Powell School of Civic and Global Leadership. You can find out more about Brett on LinkedIn.
June 6-8 was OpenStreetMap’s State of the Map Conference at the United Nations. I volunteered at registration and during morning sessions and was able to attend interesting talks on OSM data in Wikipedia, the Red Cross presentation on OSM in disaster response and developing a GIS curriculum in higher education.
One of the highlights was a satellite selfie. Led by a team from DigitalGlobe, a group of about 20 attendees created a large UN-blue circle on the ground and waited for the WorldView 3 and GOI1 satellites to flyover for a routine scan. Orbiting at 15,000 miles per hour about 400 kilometers above Manhattan, the WorldView 3 was expected to take images that would include UN Plaza. The resulting satellite image collected at 11:44am is available on the CartoDB blog (image above), courtesy of CartoDB CEO, Javier de la Torre. Huge thanks to Josh Winer of DigitalGlobe who took time to explain the physics of satellite imagery and kept us entertained while we waited for our not-so-closeup.
I have been sorting, categorizing, labeling and structuring all kinds of “stuff” for as long as I can remember. From spice drawers to websites, topic maps and geographic ones, the code word is EASY: easy to find, easy to understand, and easy to use. I can help with that.