Noreen Whysel is a freelance information architect and user research consultant. She has worked with startups, government, education, finance, real estate and local community organizations. Her startup Decision Fish where she serves as COO and UX Director has just released an alpha financial decision-making application. Decided soon Fish was recently named a Best for NYC 2017 Changemaker by B Lab and the NYC Office of Workforce Empowerment. She has been involved in the User Experience and GIS communities in NYC, led user research for IDESG, managed non-profit operations for the Information Architecture Institute, global communities for the OWASP Foundation and has served on steering committees at local GIS and digital design organizations for many years. She is especially interested in linked open data, geographic information systems, and digital archives.
Noreen is a long-standing coordinating member of GISMO, a NYC-based chapter of the New York State Geographic Information Systems Association, and currently serves on its Board of Directors. In addition, she co-chairs the American Theater Archive Project in New York and has served on the board of Virtuous Reality Interactive, Inc., a not-for-profit digital design organization. While serving on the board of VRI in the late 1990s, Noreen led an Internet workshop for middle school students on the Pine Ridge Reservation near Rapid City, South Dakota. This experience and her experience with the Municipal Art Society and GISMO have been valuable in her pursuit of online community development and engagement projects. (NY Times article on VRI, Pro Bono Work Opens New Media to Neophytes, Dec 23, 1996)
Noreen is a 2018 Startup Leadership Program Fellow. She holds a Master of Science in Library and Information Science from Pratt Institute, where she earned concentrations in Digital Humanities and User Experience. She has an undergraduate degree in Psychology from Columbia University.