The April 15 issue of the West 104th Street Block Association Newsletter featured the efforts of my design team in an article about the Association’s pending website redesign.
As part of the project, my design team conducted interviews, surveys and user testing of current residents, neighbors and prospective residents. These were divided into four test groups including families with children, younger residents (couples and singles), those aged 55 and over and those considering a move to the neighborhood. The block association reported that “The respondents to the survey requested that the website be reorganized to find information more easily with an emphasis on portraying a ‘neighborhood feel.'” Indeed, my team found a great need among the test population for findable and accessible information.
My specific user test population included site users aged 55 and older. Among the requirements of this group, legibility and safety information was the most important need, and descriptive pictures of the block’s people and activities were especially appreciated.
The Information Architecture community also got a shout out:
“We are very lucky to have an information architect on our block to develop our ‘new and improved’ website that will be informative for all our residents.”
It is an honor to be recognized by the block for our contribution, and I thank my teammates for doing such a great job. We expect to launch the new site in June.
Read more about the West 104th Street Block Association Web Redesign.