Research & Insights

Blog Articles

  • The Best Time to Bring in a UX Expert

    I answer questions about UX, Information Architecture and other topics on Quora. A selection of these answers will be reposted on Medium with occasional, minor editing for clarity. Following is a question I answered in September. When is the best time to bring in a UX expert, when you are first building a product or…

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  • Decision Fish Named Best for NYC by Mayor’s Office

    On Tuesday, September 19, 2017, the New York City Mayor’s Office of Workforce Development and B Lab recognized Decision Fish as one of 14 Best for NYC Changemakers.  According to the awards committee, “Best for NYC Changemakers are redefining business success by creating quality jobs, building stronger communities, and supporting a more sustainable environment.” Decision…

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  • On UX Deliverables, Accessibility, Education and Portfolios

    I answer questions about UX, Information Architecture and other topics on Quora. A selection of these answers will be reposted on Medium with occasional, minor editing for clarity. I answered the following questions in June. Is it worth learning UI or UX design? Do you actually use it to build a product? Answered Jun 30 UX…

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  • Exploring a 9/11 Geographic Archive

    Oral history as a primary source is being revived through initiatives like Story Corps and World Pulse and through improved storage capacity to archive and exhibit personal stories, making it less expensive for even the smallest and least funded groups. We are moving toward an environment where alternative narratives can be both manipulative (alternative facts,…

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  • On UX Deliverables, Hardware and Being a UX Designer and a Fine Artist

    I answer questions about UX, Information Architecture and other topics on Quora. A selection of these answers will be reposted on Medium with occasional, minor editing for clarity. I answered the following questions in May. What are the UX design deliverables? Answered May 24 Early in the history is ASIST’s Information Architecture Summit, there was…

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  • Portfolio: IDEF Registry

    Client: OASIS/Identity Ecosystem Steering GroupVisit Website My Role I led user testing for the Identity Ecosystem Framework (IDEF) Registry as part of the National Strategy for Trusted Identity in Cyberspace (NSTIC), a White House initiative. The IDEF Registry, a digital identity standard assessment tool, launched its alpha version on June 6, 2016. Because development of the alpha version…

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  • Dreams, Resilience and Making a Difference

    Noreen Whysel’s address to the 2017 Initiate Class of the Beta Phi Mu Theta honor society at Pratt Institute School of Information given on May 17, 2017. Slides are available at Google Slides. Thanks to Dean Tula Giannini, Vinette Thomas, Beta Phi Mu initiates, graduates and guests. And especially to Karen Erani for inviting me…

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  • The Best User Experience Education Programs in NYC

    I answer questions about UX, Information Architecture and other topics on Quora. A selection of these answers will be reposted on Medium with occasional, minor editing for clarity. What are the best User Experience education programs based in New York? Are there any college accredited programs? Answered Apr 30 NYU has a degree in its Interactive…

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  • Diversity and Inclusion in Wikipedia: Reflections on IA Summit 2017

    I was honored once again to represent Wikipedia at the 2017 Information Architecture Summit team is in Vancouver last month. The IA Summit is an annual conference of the Association for Information Science and Technology (ASIS&T). It was hosted at the Hyatt Regency Vancouver on March 22-26 where I led two Wikipedia sessions. On Saturday afternoon,…

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  • Impact Hub: Help Millennials Make Better Financial Decisions

    On January 31st, Decision Fish led a lively session on how to Help Millennials Make Better Financial Decisions as part of Impact Hub NYC’s 100 Days of Impact program. 100 Days of Impact is intended to figure out what we can do as a community to address concerns and make an impact in an era…

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