No Longer, Not Yet

A walk down Broadway: counting closed—and yet to be opened—businesses during the COVID-19 pandemic.

Not Yet: Hex & Co game cafe planned to move from its current location on Broadway and 112th to Broadway and 114, the site of The West End Gate near Columbia University.

Today I had a dentist appointment. There weren’t any open appointments until October, but they had a cancelation, so I took it. I had just been there two days ago with my grown children, each reporting wisdom tooth pain, lost fillings and sensitivity. My pain was to be attributed to “Coronavirus Stress”. It’s something supposedly very common whether you’ve had the disease or not. Dr Cheung, the dentist, said he has it, too. No one is immune from dental stress these days. He recommended a night guard. And now I was heading back for a cleaning.

Taking a Lyft the other day, after a three month break from automobiles was strange. Traffic seemed to be going too fast and close for comfort. I didn’t want to touch the seat belt. Or the handle. Or the seat. This time, I decided to walk to West 79th Street, so I set out early for 40 minutes of late morning exercise.

No Longer: Storefront with scaffolding and a torn For Rent sign

It’s been so hot in New York, but the air was cool today. I walked over to Broadway and then down and across at West 97th before taking Amsterdam Avenue the rest of the way.

At this time of day, essential workers are readying stores and restaurants for lunchtime sidewalk service and street-side dining. Areas in the near lane of the road, tented or open are set with tables and chairs, not quite 6 feet apart, and surrounded by 18 inch planter barriers, some already planted but most empty and awaiting something cheery.

Many of these settings cleverly expand restaurant seating into space unoccupied by the adjacent store, boarded up or dark and bearing a “For Rent” sign. I counted a lot of closed up stores on my walk.

Not Yet: Lululemon store “opening early Summer 2020”, has been shuttered since March.

As I stood waiting for the walk sign to light, I was thinking about these boarded up places. Especially the ones that have “Coming Soon” signs, offering hope but already beginning to fade.

On these New York streets, dry cleaners and restaurants have closed. In the operating businesses, behind the plexiglass of the curbside, contactless payment center, lie abandoned spaces where patrons used to eat.

Many have gone out of business. We aren’t allowed to dine in these days, and the streetside capacity is too low for them to make a profit, so they remain closed or close for good. Anyway, The 18 inch planter barriers aren’t exactly cheap. And you don’t need to clean a “Zoom shirt” that often.

Not Yet: a papered window with Blue Bottle Coffee logo “coming soon”

Architecture_MPS, a research group where I manage social media, had an article some years ago called “No Longer and Not Yet” by Edward Hollis. It’s about a seminary near Glasgow that was built in the 1960s but abandoned almost immediately. What happens when there is no more use for a place?

As the light changed, I looked up and saw a young, nicely dressed woman, awkwardly carrying a magazine file full of Manila folders and a potted plant. She was wearing a mask, like most do these days, so I couldn’t judge her expression. Her eyes were watchful, dry. Perhaps she was just let go from her job. Or on her way to set up at a new one.

Another store. Another job. Coming soon.

“Come in we are open” sandwich board in front of a vitamin shop

The images for this story were taken by Noreen Whysel on July 16, 2020 near Columbia University. Each of these sites except The Vitamin Shoppe has been closed since the New York State PAUSE was announced on March 10, 2020.

Press Mentions: Beta Phi Mu Initiation Speech

New Initiates and Guest Speaker Noreen Y. Whysel

Noreen Whysel addressing the 2017 Initiation Class of Beta Phi Mu Theta at Pratt Institute School of Information

“A lovely Initiation Ceremony and Dessert Reception were hosted by the Beta Phi Mu Theta Chapter on May 17, 2017.

“Guest Speaker Noreen Y. Whysel (SILS ’14) gave a fantastic keynote speech, which she described below:

Dreams, Resilience and Making a Difference
Our goal as we embark on our journey as Pratt SILS graduates is to make a difference. Whether we leave Pratt to become a school librarian, a legal librarian, a UX designer, or an archivist, we stand as a gateway between a deluge of Information and the people we serve.

“Using an example of a proposed 9/11 geographic archive, Noreen Whysel explained how between our dreams and our goal of making a difference is resilience.”

The full talk transcript and presentation slides

Decision Fish Named Best for NYC by Mayor’s Office

On Tuesday, September 19, 2017, the New York City Mayor’s Office of Workforce Development and B Lab recognized Decision Fish as one of 14 Best for NYC Changemakers.  According to the awards committee, “Best for NYC Changemakers are redefining business success by creating quality jobs, building stronger communities, and supporting a more sustainable environment.” Decision Fish is very proud to be a part of this progressive community.

Decision Fish accepts Best for NYC Changemaker Award
Brett Whysel, CEO of Decision Fish, left, and Noreen Whysel, COO of Decision Fish, right, celebrate with Rose DeStefano, center, of the Mayors Office of Workforce Development.

Decision Fish won the 2017 Best for NYC award in the category of Financial Empowerment, along with coffee purveyor Cafe Grumpy. The category reflects our mission to help people make wise financial decisions step-by-step with friendly and independent online decision support tools.

Best for NYC is a campaign and set of business tools designed to enhance business competitiveness and improve quality of life for workers. Launched by the New York City Economic Development Corporation (NYCEDC) and powered by the nonprofit organization B Lab, together with the support of community-based organizations, local chambers of commerce, and city agencies, Best for NYC inspires and equips NYC businesses to improve jobs, strengthen communities, and preserve the environment. It is a citywide movement of people using business as a force for good.

Best for NYC centers around the Best for NYC Challenge, a holistic online business assessment which calculates a company’s performance across multiple categories, such as community   impact, environmental impact, and job quality. Once complete, the Challenge generates a scored snapshot of the business’s performance, at which point a business can compare itself to others their size and in their industry. They also have the option of accessing best practice and improvement guides. Best for NYC participants are given opportunities to strengthen their bottom line through marketing collateral, employee engagement strategies, and a connection to a values-aligned network.

Decision Fish is proud to recognized by the City of New York as a business leader for our efforts improve our home town and the quality of life for New Yorkers and all Americans. To learn more, visit Best For NYC or Contact Us.