Services

Research

Research projects include general research and UX research, including remote and moderated user testing, ethnographic research, stakeholder interviews, heuristic evaluation, cognitive walkthroughs, as well as customer development, product integrity testing, and business intelligence.

Information Architecture

Information Architecture projects entail the design of structured information spaces with a goal to make the complex clear. This includes developing navigation schemes, taxonomies, controlled vocabularies, and creating optimal information flow and layout.

Business Development and Outreach

I create and manage Business Development and Outreach programs with the goal toward connecting technology leaders and practitioners across industry, government and the startup ecosystem.

Data Science and Mapping

20+ years of experience in the Data Science and Mapping, including projects for urban planning and infrastructure, emergency response, and digital archiving of 9/11 geographic materials. I have been a board member of GISMO since 2013.

Mentoring

Mentoring program development and management for the Technology Transfer Days, OWASP Foundation, Information Architecture Institute, Women in Open Source and Columbia College Women. Everyone should have a mentor! See my The Occasional Mentor blog posts.

Hackathons

I have run and advised on Hackathons and collaborative learning events for years as a planner, coach, and team mentor. My favorite programs, like Essteem Equalithon and UX Jam, often have a social impact theme.

Noreen Whysel is a New York City based information architect, digital archivist and user researcher. Noreen is available for contract assignments, trainings and speaking engagements.

Kantara Initiative 2020 Awards logo: Noreen Whysel named 2020 Winner Exemplary Contribution Award

2020 Exemplary Contribution Award
NYS GIS Association logo
NYS GIS Association 2019 Awards, Individual Achievement in GIS
Best For NYC Changemaker Award Logo

Decision Fish LLC
2017 Best for NYC Changemaker, Financial Empowerment