Best for NYC 2017 Changemaker, B Lab and NYC EDC
Semi-Finalist, Village Capital FinTech 2016
Decision Fish applies the latest research in decision science, behavioral economics, corporate finance and user experience design to build a suite of apps that help people save money and reduce risk when making high-stakes, decisions, that align with personal values and create happiness.
My dual role is COO and UX Director. I am planning user testing of an Excel prototype and using the findings to develop interactive prototypes in Axure. Our initial interviews included a series of online and in person walkthroughs of the alpha applications. I performed a competitive review of similar applications available in the market to refine and differentiate the product. Our user research findings and competitive analysis allowed us to pivot from a home affordability focus to a broader financial planning model that aligns with a user’s personal values. Testing is continuing on Financial Planning and Budgeting modules. I am working on Axure prototypes for web and mobile interactions. If you are interested in participating in user research, contact me.
Tools Used: Prototypes in Axure and Excel, Join.me, Skype, Google Docs
I am leading user testing for the IDEF Registry as part of the National Strategy for Trusted Identity in Cyberspace (NSTIC), a White House initiative. The IDEF Registry, a digital identity standard assessment tool, launched its alpha version on June 6, 2016.
Because development of the alpha version of the attestation form was ongoing, I was brought into an agile process with the goal to iterate improvements after the public launch. I worked directly with a contracted project manager, third party marketing and design companies, the Chair of the IDESG User Experience Committee and members of the IDEF Registry working group.
Test participants were drawn from IDESG participants and observers who provide identity services including certification, authentication, authorization, registration and transaction intermediation. Tests included needs assessment interviews of prospective users, observational walkthrough of proposed and completed designs, an expert heuristics review, user surveys and follow-up interviews. I initially asked the study participants about their needs for identity standards assessment to get a sense of whether the site in development was meeting existing needs and whether the users’s expectation of the site design matched its performance. I also asked participants to compare our tool content and ease of use to similar industry and government standards. For the site evaluation, I utilized card sorts, preference tests, cognitive walkthrough of wireframes and a live website, as well as observations of users as they completed the attestation form on the alpha website to develop recommendations for improvements to language and funcationality. I engaged members of the User Experience Committee to participate in a heuristic analysis using Neilsen-Norman Group’s 10 usability heuristics and Abby Covert’s IA Heuristics and am currently evaluating responses.
The website remains in beta. I am also developing a set of user experience guidelines and metrics for service providers to use in evaluating usability requirements of the attestation.
Tools Used: Webex, Skype, Join.me, Google Docs, Google Forms, Google Sheets