Client:West 104th Street Block Association
Date:March 25, 2014

West 104th Street Block Association Web Redesign

The goal of the West 104th Street Block Association website redesign was to create a modern website that addresses the current needs and expectations for residents and those considering a move into the Bloomingdale neighborhood. The old site had not been updated since 2007, and even then, had retained the frame-based navigation that limited the usability and findability of the website and it’s contents. The new design features improved layout and navigation, legible fonts, searchable newsletter archive, updated content, livelier images, and the ability for board members to edit and add content without needing to understand HTML or php.

A description of a user research study for the website redesign and design deliverables are available at

Recently the board of the block association voted to implement our design.  While the site is in production, here is a peek at the old and new sites:

Screen Shot 2014-04-06 at 1.49.48 PM

Screen Shot 2014-04-06 at 1.49.48 PM

You can view the site in progress at