UX Portfolios, Awards, Priorities and Why Is the User Often “Female”

I answer questions about UX, Information Architecture and other topics on Quora. A selection of these answers will be reposted on Medium with occasional, minor editing for clarity. Following are selected questions I answered in October.

What is the most important thing in UX design?

Answered October 31, 2017

The User.

As an in-house UX designer that is about to change a job, how do you update your portfolio? Do you add your in-house work/findings to it or work on other projects?

Answered October 25, 2017

Good advice so far on creating a portfolio and getting permission to include materials. And also a reminder that even if you are not considering a change in jobs it is always a good idea to keep up to date on portfolio projects as they are completed so you don’t have to scramble to remember what you did months or years later when you decide to look for something new.

You still need to ask permission to include work in a personal portfolio, but a smart design department will understand the value of keeping a record of quality work performed as an example for future projects, staff, clients or the public. Even better if you can get your manager to let you present your work at an industry conference. Often slide decks are made available publicly via Slidesharre or the conference library, offering an additional record of your (and your company’s) best work.

Why is the term “user” in most IT books a female (at least in the web design related literature)?

Answered October 24, 2017

One of the ways to develop empathy for your users when designing a product is to introduce stories, scenarios and personas that reflect a broad view of the types of users you are designing for, so that you can be sensitive to their needs within the category of users they represent. In writing, referring to the user with a female pronoun triggers empathy, not necessarily because it’s female but because it’s different, and therefore noticeable. We are rather used to the generic, male pronoun form in writing and even thinking about people in general, so when we see the female pronoun it strikes us as something noticeably different. We start to pay attention to “her” as a person and not just a generic “user.” It’s kind of a neat, and pretty subtle, psychological trick.

It seems weird that the same button initiates “publicly sharing” and ‘privately sending’ something on my phone. Is this a UX flaw?

Answered October 19, 2017

If what you are referring to is the Share icon, the little box with an arrow pointing up, then think of it more as a “Process This” button instead of Share or Send. What it does is pass information about the item you are starting on to a program that will process it in some way. If you select a social program it will share it, if you select a file drive it will save it, if you select a mail client it will send it, if you select a password manager, it will give you the password, etc. in other words “Take this and do something with it.”

Where can I find great, award winning examples of UI design for responsive websites that are heavy on data (lots of tables, charts, graphs, et cetera)?

Answered October 13, 2017

First, look at the awards. Here are some big ones:

UX Awards: The Premier Awards for Exceptional Digital Experience

The Webby Awards

Best Responsive Design Websites (Awwwards)
Next look at related awards that focus on info graphics, visualization or data science. (These may or may not be websites). Here are a couple:

Data & Analytics Excellence Awards (Gartner)

Tableau Awards

Data Impact Awards | Cloudera

AIGA Awards Archive

Then look at “Best of” articles. They may not be Awards but are curated lists to get you inspired. Here’s the first one that came up in my search. There are dozens like this.

20 Best Responsive Website Design Examples of 2016, Social Driver

As a UX designer, how do you balance what is best for the user and what can realistically be developed? Do you compromise UX and push towards a deadline or do you fight for the user?

Answered October 13, 2017

We do occasionally have deadlines or budget limitations that force a compromise among a list of needed UX improvements. You can prioritize improvements by applying a severity metric and choosing the ones that will have the most impact, saving others for later sprints. You can also prioritize the easier fixes, particularly those that provide data that support other improvements in a future sprint. If planned well, some of these fixes will improve traffic (or sales or flow) well enough to justify the next set of sprints. Ultimately as the UX designer, your influence may be limited to what you can convince the product team lead to decide. As long as you are advocating for the user, you are doing your job.

Decision Fish Named Best for NYC by Mayor’s Office

On Tuesday, September 19, 2017, the New York City Mayor’s Office of Workforce Development and B Lab recognized Decision Fish as one of 14 Best for NYC Changemakers.  According to the awards committee, “Best for NYC Changemakers are redefining business success by creating quality jobs, building stronger communities, and supporting a more sustainable environment.” Decision Fish is very proud to be a part of this progressive community.

Decision Fish accepts Best for NYC Changemaker Award
Brett Whysel, CEO of Decision Fish, left, and Noreen Whysel, COO of Decision Fish, right, celebrate with Rose DeStefano, center, of the Mayors Office of Workforce Development.

Decision Fish won the 2017 Best for NYC award in the category of Financial Empowerment, along with coffee purveyor Cafe Grumpy. The category reflects our mission to help people make wise financial decisions step-by-step with friendly and independent online decision support tools.

Best for NYC is a campaign and set of business tools designed to enhance business competitiveness and improve quality of life for workers. Launched by the New York City Economic Development Corporation (NYCEDC) and powered by the nonprofit organization B Lab, together with the support of community-based organizations, local chambers of commerce, and city agencies, Best for NYC inspires and equips NYC businesses to improve jobs, strengthen communities, and preserve the environment. It is a citywide movement of people using business as a force for good.

Best for NYC centers around the Best for NYC Challenge, a holistic online business assessment which calculates a company’s performance across multiple categories, such as community   impact, environmental impact, and job quality. Once complete, the Challenge generates a scored snapshot of the business’s performance, at which point a business can compare itself to others their size and in their industry. They also have the option of accessing best practice and improvement guides. Best for NYC participants are given opportunities to strengthen their bottom line through marketing collateral, employee engagement strategies, and a connection to a values-aligned network.

Decision Fish is proud to recognized by the City of New York as a business leader for our efforts improve our home town and the quality of life for New Yorkers and all Americans. To learn more, visit Best For NYC or Contact Us.