No Longer, Not Yet

Hex & Co game cafe planned to move from its current location on Broadway and 112th to Broadway and 114, the site of The West End Gate near Columbia University.

Today I had a dentist appointment. There weren’t any open appointments until October, but they had a cancelation, so I took it. I had just been there two days ago with my grown children, each reporting wisdom tooth pain, lost fillings and sensitivity. Mine pain was attributed to “Coronivirus Stress”. It’s something supposedly very common whether you’ve had the disease or not. Dr Cheung said he has it, too. No one is immune from dental stress these days. He recommended a night guard. And now I was heading back for a cleaning.

Taking a Lyft the other day, after a three month break from automobiles was strange. Traffic seemed to be going too fast and close for comfort. I didn’t want to touch the seat belt. Or the handle. Or the seat. This time, I decided to walk to West 79th Street this time and set out early for 40 minutes of late morning exercise.

Storefront with scaffolding and a torn For Rent sign

It’s been so hot in New York, but the air was cool today. I walked over to Broadway and then down and across at West 97th before taking Amsterdam Avenue the rest of the way.

At this time of day, essential workers are readying stores and restaurants for lunchtime sidewalk service and street-side dining. Areas in the near lane of the road, tented or open are set with tables and chairs, not quite 6 feet apart, and surrounded by 18 inch planter barriers, some already planted but most empty and awaiting something cheery.

Many of these settings cleverly expand into space unoccupied by the adjacent store, boarded up or dark and bearing a “For Rent” sign. I counted a lot of closed up stores on my walk.

Lulu lemon store “opening early Summer 2020”, has been shuttered since March.

As I stood waiting for the walk sign to light, I was thinking about these boarded up places. Especially the ones that have “Coming Soon” signs, offering hope but already beginning to fade.

On these New York streets, dry cleaners and restaurants have closed. In the operating businesses, behind the plexiglass of the curbside, contactless payment center, lie abandoned spaces where patrons used to eat.

Many have gone out of business. We aren’t allowed to dine in these days, and the streetside capacity is too low for them to make a profit, so they remain closed or close for good. Anyway, The 18 inch planter barriers aren’t exactly cheap. And you don’t need to clean a “Zoom shirt” that often.

Architecture_MPS, a research group where I manage social media, had an article some years ago called “No Longer and Not Yet” by Edward Hollis. It’s about a seminary near Glasgow that was built in the 1960s but abandoned almost immediately. What happens when there is no more use for a place?

As the light changed, I looked up and saw a young, nicely dressed woman, awkwardly carrying a magazine file full of Manila folders and a potted plant. She was wearing a mask, like most do these days, so I couldn’t judge her expression. Her eyes were watchful, dry. Perhaps she was just let go from her job. Or on her way to set up at a new one.

Another store. Another job. Coming soon.

The images for this story were taken by Noreen Whysel on July 16, 2020 near Columbia University. Each of these sites except The Vitamin Shoppe has been closed since the state PAUSE in March 2020.

NYC Community Garden Timelime

Checking In: Coronavirus Edition

One of my startup groups suggested doing a check-in last week and one of the things I noticed In everyone’s worries was speculation about how markets might behave and comparisons to earlier periods of economic turmoil. I’ve been through 1987, 9/11 and 2008, so weighed in with my perspective.

The full effect of the 87 crash hit in 1990 right after I graduated from Columbia. Most of the companies I “interviewed” with at the career center admitted they weren’t hiring any time in the future. So, I temped my way to my first job at a small investment bank that went under within six weeks. I temped some more through most of April before landing an entry-level job in Business and Real Estate Valuation at Price Waterhouse. 9/11 pretty much ended my time there.

What I learned from that experience is that changing up your environment and learning how people do things at different companies is a good thing.

I did weird little jobs like stuffing gift boxes of logo socks at Ziff-Davis, cataloging buttons or prepping trunk shows at Chanel and a lot of phone banks and accounting. I learned a lot of software, and got pretty good at them.

I learned about how relationships work in business and solving problems, from the Chanel Boca Raton store dealing with button theft to fulfilling sweepstakes prizes and basic time and expense tracking. Plus if I ever got cold at Chanel I could always “go grab a sweater.”

9/11 was a weird time and very similar to now. Air travel was shut down. Bridges and tunnels were closed to private vehicles. Manhattan at least was pretty much on lockdown for three months. If you lived below 14th Street you had to evacuate.

Stores were open and I don’t remember a lot of hoarding. (I could be misremembering. I had a running drugstore.com diaper order so was probably pretty well-stocked, regularly). I remember hearing figures like $20 billion in losses just in NYC.

We didn’t have social distancing. That would have been devastating. There was a lot of bonding with neighbors and coworkers I hadn’t really known that well.

I was at PwC then, working remotely for the global web team, mostly operations and reporting. Some of my coworkers who worked out of the Jersey City office saw the towers go down. I had been going in for biweekly Tuesday all hands meetings, but that day was the alternate Tuesday, so I was home with my kids, getting my oldest ready to go meet her first preschool teachers.

We could go outside. The weather was beautiful, and so quiet. I remember a conversation in Sheep’s Meadow with a coworker who was losing her faith. I’d like to think I helped her.

In 2001, were already downsizing our department at PwC, so when I learned we were giving sublease space back to Lehman Brothers, I figured correctly I’d get laid off. That happened in January 2002.

By 2008 I had two school age kids and a part time contract at a virtual association. I had freelance design and technology gigs, too. We had just bought an apartment at the top of the market, but had sold our old one at a near 300% gain over ten years. So we felt secure.

But 2008 meant layoffs and job changes for my husband, who was at Citibank, then Ziegler, then BMO. We are pretty frugal but it’s amazing how much you can spend to live in this city. He is now a full time professor at BMCC. I teach two design classes at CityTech and advise a lot of startups and nonprofits. We’ve cut back, but we have two kids in college now, so feeling very uncertain.

I expect we will probably hear a lot of comparisons to previous disasters. It feels like potentially very different this time.

9/11 was shocking. We were in mourning. Thousands of lives. Everyone knew someone who knew someone who died. It’s going to be the same for us, but it’s going to happen over a longer period of time, and we may not be able to predict who it will be or when.

That by itself is going to mean a lot of mental anguish and a lot of business lost. Hospitality may get its bailout, but how long before people are comfortable traveling again? We may all get our “two weeks pay” from the Feds. Then what?

We startup entrepreneurs and business owners need to brace for it. We need to brace for limited funding opportunities. We need to reach out to each other and partner, do in-kind swaps. We need to share info on grants and other opportunities.

We can’t hold hands or hug anyone anymore, but we can stay connected and check in with each other.

Here’s my check-in:

Going Well: Working on transitioning a three day, three track, all volunteer, live conference to virtual and it is actually going well! I also have my kids home from college, and Simone has been baking!

Excited about: The Information Architecture Conference. My grandnephew, born this past Friday. Moving my classes at CityTech online, and, somewhat ironically, how the fact that isolation breeds misinformation makes Mucktracker, the news literacy app I’m working with, much more prescient and needed.

Nervous about: The conference. My parents. How long this social distancing will last, wifi bandwidth, my IRA, running out of TP.

So that’s my check-in. How are you doing? I have been working from home since 1997, so can offer tips to anyone finding themselves out of the office or incubator spaces for the duration. Feel free to post your check-in and questions in the comments.

Disaster Planning at Woodstock – 50 Years in Review

Article updated on the event’s 50th Anniversary with images from Woodstock then and in 2011 when this piece was first published.

August 30, 2011

This past weekend, while Irene was threatening the East Coast, my husband and I were in the Catskills for visiting day at our daughters’ summer camp. We decided to extend our stay through Monday to avoid the surge and inevitable traffic delays following the storm’s projected landfall in New York City on Sunday.

Satellite image of Hurricane Irene on August 24, 2011 via Wikimedia Commons, https://upload.wikimedia.org/wikipedia/commons/thumb/8/8f/Hurricane_Irene_Aug_24_2011_1810Z.jpg/649px-Hurricane_Irene_Aug_24_2011_1810Z.jpg

Rather than avoid trouble, we found ourselves in the middle of it, as the Catskills experienced some of the worst storm-surge damage in the country: downed trees, road blocks, raging forest streams. If fact, a large white pine at the inn where we were staying fell inches from our unit’s porch, bringing several smaller trees down with it.

When it was safe to venture out, a trip to the Bethel Woods Museum at Bethel Woods Performing Arts Center, site of the 1969 Woodstock festival, interestingly, provided some perspective on disaster planning in the area.

Magic Bus. Image by Steve Brown https://www.flickr.com/photos/13111644@N00/9788610043

The Woodstock Music & Art Fair was held from August 15-18, 1969 at Max Yasgur‘s dairy farm in the hamlet of White Lake, Town of Bethel, Sullivan County, NY. We passed Yasgur’s farm several times while exploring the area’s restaurants and outdoor recreation facilities.

The area is marked by rolling pastures and clear lakes reflecting big white clouds in deep blue skies. Aside from a very visible lawn signs either declaring “No Fracking!” or “Friends of Natural Gas,” it seems little has changed in forty some years.

Museum artifacts on the planning of the Woodstock festival showcased the local debate regarding the chosen site of the concert. With over 200,000 tickets pre-sold, planning for traffic and security was a huge concern, as was local opinion on exactly what the festival was to be.

The festival organizers had mere days to move from Wallkill, NY where local opposition succeeded in preventing it from being held there to White Lake, where the Bethel Town Supervisor approved the plan despite some local protest. Newspaper articles and advertisements documented the debate.

Woodstock Ticket via Wikimedia Commons https://commons.wikimedia.org/wiki/File:Woodstock_ticket.jpg
Woodstock Ticket via Wikimedia Commons https://commons.wikimedia.org/wiki/File:Woodstock_ticket.jpg

Also on view were documents from the local Sheriff’s department outlining traffic and security plans and telegrams to other county departments requesting additional coverage. Handwritten notes and official telegrams from Allegheny County and other Sheriff departments indicated a shortage of officers. All stated that they could not spare any men.

Traffic was beginning to get backed up days before the concert started so that it became impossible to get close to the festival site. People were leaving their cars on the highway and walking the rest of the way to the concert. Performers were flown in and out again by helicopter.

An estimated 400,000 people were in attendance at the concert’s peak.

Then there came the rain. Though not hurricane force, the rains that fell on the Woodstock festival and in the week leading into it created saturated conditions, muddy roads and an already difficult traffic situation.

The audience at Woodstock waits for the rain to end, image by Derek Redmond and Paul Campbell, 1969 via Wikimedia Commons, https://commons.wikimedia.org/wiki/Woodstock#/media/File:Woodstock_redmond_rain.JPG
The audience at Woodstock waits for the rain to end, image by Derek Redmond and Paul Campbell, 1969 via Wikimedia Commons, https://commons.wikimedia.org/wiki/Woodstock#/media/File:Woodstock_redmond_rain.JPG

Officials had called in 150 state troopers, and deputies from adjacent counties ultimately did pitch in to direct traffic away from the area. The Evening News of Newburgh, NY reported that by the last day of the festival, mainly due to a lack of food and unsanitary conditions, the crowd had dispersed to only 10,000 and no traffic jams were reported.

This weekend’s storm called for similar measures, but on a much smaller scale. As we left the area, we noted state troopers and national guardsmen directing traffic near the interchanges of Route 17, I-87 and Route 6. Southbound traffic on I-87 was closed above the Tappan Zee Bridge and it was an hour drive between Route 17 and our usual favorite route, the Palisades Parkway.

At the Route 6 traffic circle near Bear Mountain, the Sloatsburg exit was entirely washed away.

Hurricane Irene Highland, NY flooding  via Wikimedia Commons, https://commons.wikimedia.org/wiki/File:Hurricane_Irene_Highland,_NY_flooding.JPG
Hurricane Irene Highland, NY flooding via Wikimedia Commons, https://commons.wikimedia.org/wiki/File:Hurricane_Irene_Highland,_NY_flooding.JPG
Deep gorge created in road after Hurricane Irene flooding in Ulster County, NY, via Wikimedia Commons, https://upload.wikimedia.org/wikipedia/commons/d/dd/Deep_gorge_created_in_road_after_Hurricane_Irene_flooding%2C_Oliverea%2C_NY.jpg
Deep gorge created in road after Hurricane Irene flooding in Ulster County, NY, via Wikimedia Commons, https://upload.wikimedia.org/wikipedia/commons/d/dd/Deep_gorge_created_in_road_after_Hurricane_Irene_flooding%2C_Oliverea%2C_NY.jpg

Could the traffic situation have been prevented? In 1969, the Sullivan County Sheriff’s Department was working with an estimate of 50,000 concertgoers, a figure provided by the promoters that was 150,000 short of pre-sales figures.

From what I’ve seen from this weekend’s rains, emergency services would already have been taxed from heavy rains and flooding in the region. Had they known that attendance would approach half a million people, it is likely that the concert would have been called off. That said, I doubt it would have stopped the hundreds of thousands of people from coming.

Startup Business Development

Columbia Venture Community: Project Two.Eight

In 2022, I facilitated a workshop on Deriving Insights for Customer Development through effective user experience research for the inaugural cohort of Project Two.Eight, a startup incubator for female founders at Columbia University. I also serve as a design mentor on a continuing basis. Two.Eight, or 2.8%, is the share of venture capital funding that female founders receive relative to their male counterparts. At launch, that number had declined. We are working to change this.

Technology Transfer Days: Creating Cultures of Innovation

I have served as an advisor for the Technology Transfer Days since 2014. The program has been hosted by Microsoft and the NYU Center for Urban Science and Progress and serves to connect local technology startups to members of the U.S. Army USCENTCOM and NORTHCOM Innovation Office, NASA, Department of Energy, Department of Homeland Security, National Defense University, and Navy Postgraduate School. We match companies to S&I officers for private, facilitated meetings and plan and promote a public program including presentations by U.S. Veteran Entrepreneurs and the Department of Defense’s National Security Technology Accelerator (NSTA). Several organizations who participated in the November Geodata CEO Breakfast described below have received funding through TTD.

Other partners of the Technology Transfer Days program include the Brooklyn Small Business Development Center, NYC ACRE @ Urban Future Lab, Brooklyn Law Incubator and Policy Clinic (BLIP), Brooklyn CityTech, OWASP Brooklyn and GISMO.

Impact Hub NYC, 2018-2021

I have a long relationship with Impact Hub NYC, facilitating workshops for their various cohorts, including a service design workshop for Millennial financial wellness as part of their 100 Days of Impact program in 2017 and another financial wellness workshop in 2018 when Decision Fish was part of their United Nations SDG-themed 30for30 cohort. Most recently, I facilitated a customer development workshop for Impact Hub NYC’s Blueprint 2021 Impact Fellowship focusing on customer development and user experience design.

GISMO: Geographic Information Systems Mapping Organization

I have served on the board of GISMO, a NYC based geographic information systems community, since 2013 and have been an active member since 1992 when I was a real estate researcher at Price Waterhouse. GISMO has been the NYC chapter of the New York State GIS Association since 2013 but has existed as an open user group since 1990.

I have developed programs with GISMO and New York Geospatial Catalysts (NYGeoCATS) on a series of public and private meetings to introduce companies and individuals involved in the geodata community in New York City. These meetings are being facilitated with a goal to promote open access and availability of geospatial data from providers to users. Highlights include the GISMO 25th Anniversary gala, a CEO breakfast with the former U.S. National Geo-Intelligence Agency Director Robert Cardillo and facilitated meetings with Department of Defense innovation offices. We also curated a weekend map showcase at the Queens Museum.

We are currently working on a redesigned website that reflects more of the collaborative and advocacy work at GISMO. For more information about the work I am doing with GISMO and its GIS startup events, visit http://www.gismonyc.org/events/past-events/. Visit my GISMO portfolio page to read about these significant events where I co-led, co-curated or otherwise participated in committee leadership.

The Occasional Mentor: On Minimal and Natural UI, Mid-Career Change and Hailing Taxis in NYC

THE OCCASIONAL MENTOR:
A monthly(ish) column based on questions I’ve answered on Quora, heard on Slack groups, and other career advice I’ve given over the prior month. Feel free to challenge me in the comments, if you have a different experience. Below are questions I answered in May. This one has a fun one at the end.

Why are more and more companies moving towards making their UI white?

Answered May 6, 2019

I trace the emergence of white background, minimalist design to the popularity of flat design and the explosion of sites offering crowd-generated content or media from disparate sources, like Medium and iTunes.

Flat design became popular for two reasons. The first, related to mobile frameworks like Material Design, is that people were becoming used to how buttons and links work and the raised, skeuomorphic styles were beginning to look old. Button colors that contrast starkly with the (usually) white background and colors with significant meaning (think red outlines for field errors) were enough to generate meaning. The second reason is the rise of mobile, which required sites to load faster in order to use less data. It’s become less of an issue as free WiFi becomes more and more available. This, along with a need for our mobile launch buttons to stand out, is why we are starting to see things like gradients and shadows making a return.

Minimalist design arose for utilitarian reasons. Having a busy, colorful layout too often competes with the images used by third party sources, so a clean, white (or black) layout makes sense on sites that aggregate a lot of content. There is also a recognition that certain background styles or fonts become dated very quickly. If you avoid using the style du jour, your products are less likely to seem old sooner.

How can I make the UX/UI design of a product feel more natural?

Answered May 1

There were a lot of good answers to this question. I thought I’d add a couple resources that might be useful in understanding the fundamentals of natural, usable design.

First is Don Norman’s The Design of Everyday Things, which discusses affordances like door handles and light switches and how people understand that a thing is something one can interact with.

Then read Indi Young’s Mental Models and Steve Krug’s Don’t Make Me Think. These will get you good information about how to approach design in a way that is natural to the user.

I also like Donna Lichaw’s The User’s Journey, which pulls back to the whole experience of how a user finds and solves a problem and what their emotions and struggles are along the way. It goes well with the Empathy Map that some people described in previous answers.

Is it too late for me to take an UX design boot camp and get hired into an UX job? I have no design experience. I am 32 years old?

Anwered May 1

In an earlier post, I discussed the kinds of soft skills that are essential for an older, but new UX designer to highlight in a resume and portfolio and ways to bring up one’s design skills, in addition to boot camps, which I should say I have taught and recommend as a way to get the basics of UX along with some collaborative experience.

The list of tools that I mentioned should be updated, as I predicted. We see shiny, new tools every year, but a few seem to get mention in job posting more than others. We did use Sketch and InVision in our course. There are other tools you might consider working with including Figma, Adobe XD (which is now free), UXPin, Balsamiq, Framer, Proto.io and collaborative design tools like Mural, Miro (formerly Real Time Board), etc. you can find a lot of these if you search “Best UX Tools”.

Don’t try to learn them all and don’t worry about having an expert level at any of these, as you will likely be introduced to new ones on the job. If you have a positive attitude toward learning new tools, it helps a lot. Pick a few to create some mock designs, and then see if you can find a pro bono project to work on. You can also do a mock project for your current company, which would be ideal since you probably know a lot about your customers/users and would stand out in your portfolio. (Ask your boss first).

I know a lot of people who transitioned to UX at a later age from other careers, including similar roles in graphic design and communications, and as distant as restaurant management. Some were over 50 when they made the transition. 32 is still very young, so you won’t have to struggle against age-related bias nearly as much.

Do I have to whistle really loud to hail a taxi in NYC?

Answered Apr 21

I love this question. Lol, no. Though it does call attention. I know a few doormen who have a pretty strong whistle.

If you can’t whistle, what you should do is cautiously step out a little off the curb, especially if you are on a block with parked cars, so the driver can see you. Corners are also good places to wait since you can direct a taxi heading the opposite way or on a perpendicular street to turn your way.

If you are too shy or too short to be seen, NYC Taxis also respond to Curb | The Taxi App.


NYC Charter Revisions and GIS Oversight

Since well before 9/11, GISMO, the NYC region’s oldest GIS interest group, has been working on advocacy initiatives to improve the way New York City collects, stores, shares and manages Geospatial Data and the processes and strategies around the City’s Geographic Information Systems (GIS) and related functions. Beginning in 1996, the City’s first GIS Director, GISMO member Alan Leidner, held this role until his retirement from civic service in 2004. During his tenure, Leidner oversaw NYC’s emergency mapping program in one of the country’s most complicated rescue and recovery operations, the September 11, 2001 attack on the World Trade Center.

Just two years prior to 9/11, the City had launched a common base map for all agencies to use in GIS applications. Prior to the 1999 base map, there was little coordination between agencies on the underlying coordinates of various features on maps. As a result, data such as street center lines (which were available from the US Census though not always accurate) and building footprints would not match up with the level of accuracy needed for an effective response in an emergency situation. As City agencies created their own maps and datasets, using proprietary systems and software whose license agreements precluded data sharing, it was becoming increasingly difficult to form a common operating picture. This created difficulties for routine maintenance projects like coordinating access, excavation and repair of street corners and threatened larger operations.  After the World Trade Center attacks, when visible landmarks were no longer available, the new base map saved time, money and lives.

But things have changed since 2004. When Leidner retired, a new GIS Director was appointed, but he was not given the same level of responsibility and did not get the assistant commissioner title the post had carried previously. Laws providing the public open access to a multitude of agency datasets created a market for public information and tools created taking advantage of them. Mayor Bloomberg wrote an executive order that created the Mayor’s Office of Data Analytics, but the mandate did not cover the kind of sensitive data that would be required to handle multi-department programs and, crucially, emergencies. As a result response to events like Hurricane Sandy was fractured, affecting the ability of emergency services, DEP, MTA, ConEd and other entities to coordinate their activities.

GISMO recently published Guiding Principles and Policies for New York City’s Geospatial Architecture outlining its position on the role of geospatial technology and governance in NYC government. It presented the Principals and Policies work at a public forum at Hunter College in April 2018. GISMO further pursued its position that NYC must have a GIS Director and coordinating committee made up of GIS leads at all city agencies and is recommending a Charter amendment or legislation to make this happen.

GISMO posted its introductory statement, video and written testimonies regarding the proposed amendments to the New York City Charter at http://www.gismonyc.org/events/amend_nyc_charter/.  These testimonies were delivered to the New York City Council Charter Committee on April 30, May 2, May 7 and May 9, where several GISMO members, including myself, testified at the public hearings.

Through this Charter initiative we have advanced the cause of GIS in NYC by bringing our demands for better governance into the public forum. GIS saves lives, protects infrastructure, supports planning, improves City services, increases tax collections, and enhances economic development. We estimate that GIS at least doubles the analytic powers of traditional IT. We call on City government to recognize these facts and act accordingly.

You can find my testimony (gismonyc.org) and video (YouTube), starting at 02:25:15 but to get the full context, it’s best to review the statements in order. To explore how lives are saved by faster 911 response visit NYS GIS Association’s GISCalc tool created by Decision Fish, Results that Matter Team, and funded by the Fund for the City of New York.

If you are interested in learning more about GIS governance in New York City, contact GISMO at info@gismonyc.org or contact your New York City Council representative.

Pervasive Information Architecture in Emergency Management

NYC Emergency Operations Center, NYC Office of Emergency Management

The floor plan of the NYC Emergency Operations Center is a great example of pervasive information architecture, where the structure of the physical space mimics the structure/hierarchy of the people and systems in the space. It shows what each watch commander monitors, how reporting agencies and government community services like Department of Homeless Services and the Red Cross are grouped. It is a space that is designed to get optimal information flow from person to person, which supplements data flow from machine to machine.

For more, see my presentations on the Semiotics of Emergency Management.

Press Mentions: Beta Phi Mu Initiation Speech

New Initiates and Guest Speaker Noreen Y. Whysel

Noreen Whysel addressing the 2017 Initiation Class of Beta Phi Mu Theta at Pratt Institute School of Information

“A lovely Initiation Ceremony and Dessert Reception were hosted by the Beta Phi Mu Theta Chapter on May 17, 2017.

“Guest Speaker Noreen Y. Whysel (SILS ’14) gave a fantastic keynote speech, which she described below:

Dreams, Resilience and Making a Difference
Our goal as we embark on our journey as Pratt SILS graduates is to make a difference. Whether we leave Pratt to become a school librarian, a legal librarian, a UX designer, or an archivist, we stand as a gateway between a deluge of Information and the people we serve.

“Using an example of a proposed 9/11 geographic archive, Noreen Whysel explained how between our dreams and our goal of making a difference is resilience.”

The full talk transcript and presentation slides

Decision Fish Named Best for NYC by Mayor’s Office

On Tuesday, September 19, 2017, the New York City Mayor’s Office of Workforce Development and B Lab recognized Decision Fish as one of 14 Best for NYC Changemakers.  According to the awards committee, “Best for NYC Changemakers are redefining business success by creating quality jobs, building stronger communities, and supporting a more sustainable environment.” Decision Fish is very proud to be a part of this progressive community.

Decision Fish accepts Best for NYC Changemaker Award
Brett Whysel, CEO of Decision Fish, left, and Noreen Whysel, COO of Decision Fish, right, celebrate with Rose DeStefano, center, of the Mayors Office of Workforce Development.

Decision Fish won the 2017 Best for NYC award in the category of Financial Empowerment, along with coffee purveyor Cafe Grumpy. The category reflects our mission to help people make wise financial decisions step-by-step with friendly and independent online decision support tools.

Best for NYC is a campaign and set of business tools designed to enhance business competitiveness and improve quality of life for workers. Launched by the New York City Economic Development Corporation (NYCEDC) and powered by the nonprofit organization B Lab, together with the support of community-based organizations, local chambers of commerce, and city agencies, Best for NYC inspires and equips NYC businesses to improve jobs, strengthen communities, and preserve the environment. It is a citywide movement of people using business as a force for good.

Best for NYC centers around the Best for NYC Challenge, a holistic online business assessment which calculates a company’s performance across multiple categories, such as community   impact, environmental impact, and job quality. Once complete, the Challenge generates a scored snapshot of the business’s performance, at which point a business can compare itself to others their size and in their industry. They also have the option of accessing best practice and improvement guides. Best for NYC participants are given opportunities to strengthen their bottom line through marketing collateral, employee engagement strategies, and a connection to a values-aligned network.

Decision Fish is proud to recognized by the City of New York as a business leader for our efforts improve our home town and the quality of life for New Yorkers and all Americans. To learn more, visit Best For NYC or Contact Us.