Keep On Trackin’

Me2B Research: Consumer Views on Respectful Technology

In the research I’ve been doing on respectful technology relationships at the Me2B Alliance, it’s a combination of “I’ve got nothing to hide” and “I’ve got no other option”. People are deeply entangled in their technology relationships. Even when presented with overwhelmingly bad scores on Terms of Service and Privacy Policies, they will continue to use products they depend on or that give them access to their family, community, and in the case of Amazon an abundance of choice, entertainment and low prices. Even when they abandon a digital product or service, they are unlikely to delete their accounts. And the adtech SDKs they’ve agreed to track them keep on tracking.