Decision Fish: The Art & Science of Decision-Making is a blog with observations and applications from decision science, behavioral economics, finance, cognitive psychology and philosophy, written by my husband, Brett Whysel. The purpose of this blog is to explore applications of these realms to real world decisions.
I have been working with Brett to refine the brand and digital presence and to scout opportunities to connect with the New York City startup community and present our idea for a new kind of decision-making process to be launched in 2016. I plan to offer my expertise in user experience design and cognitive and behavioral science in developing the application. This evening (November 9, 2015), we will be attending the Women’s Startup Challenge at Microsoft to cheer on Aileen Gemma Smith, who will be presenting Vizalytics’ MindMyBiz app.
The blog’s name, Decision Fish, is inspired by the three-spined stickleback, a fish that appears to rely on crowd-sourcing, consensus decision-making.
The logo is a fortune-teller fish made of red cellophane whose curling when placed in one’s palm is said to indicate fickleness, passion, jealousy, etc. Of course, our goal will be to help users overcome these weaknesses to make effective decisions.
Brett Whysel is a Decision Analyst, Financial Product Structurer, C-Suite Influencer and Manager with 25 Years’ Capital Markets Experience. Brett is a guest lecturer teaching Cost-Benefit Analysis at City College’s Colin Powell School of Civic and Global Leadership. You can find out more about Brett on LinkedIn.