Startup Business Development

Columbia Venture Community: Project Two.Eight

In 2022, I facilitated a workshop on Deriving Insights for Customer Development through effective user experience research for the inaugural cohort of Project Two.Eight, a startup incubator for female founders at Columbia University. I also serve as a design mentor on a continuing basis. Two.Eight, or 2.8%, is the share of venture capital funding that female founders receive relative to their male counterparts. At launch, that number had declined. We are working to change this.

Technology Transfer Days: Creating Cultures of Innovation

I have served as an advisor for the Technology Transfer Days since 2014. The program has been hosted by Microsoft and the NYU Center for Urban Science and Progress and serves to connect local technology startups to members of the U.S. Army USCENTCOM and NORTHCOM Innovation Office, NASA, Department of Energy, Department of Homeland Security, National Defense University, and Navy Postgraduate School. We match companies to S&I officers for private, facilitated meetings and plan and promote a public program including presentations by U.S. Veteran Entrepreneurs and the Department of Defense’s National Security Technology Accelerator (NSTA). Several organizations who participated in the November Geodata CEO Breakfast described below have received funding through TTD.

Other partners of the Technology Transfer Days program include the Brooklyn Small Business Development Center, NYC ACRE @ Urban Future Lab, Brooklyn Law Incubator and Policy Clinic (BLIP), Brooklyn CityTech, OWASP Brooklyn and GISMO.

Impact Hub NYC, 2018-2021

I have a long relationship with Impact Hub NYC, facilitating workshops for their various cohorts, including a service design workshop for Millennial financial wellness as part of their 100 Days of Impact program in 2017 and another financial wellness workshop in 2018 when Decision Fish was part of their United Nations SDG-themed 30for30 cohort. Most recently, I facilitated a customer development workshop for Impact Hub NYC’s Blueprint 2021 Impact Fellowship focusing on customer development and user experience design.

GISMO: Geographic Information Systems Mapping Organization

I have served on the board of GISMO, a NYC based geographic information systems community, since 2013 and have been an active member since 1992 when I was a real estate researcher at Price Waterhouse. GISMO has been the NYC chapter of the New York State GIS Association since 2013 but has existed as an open user group since 1990.

I have developed programs with GISMO and New York Geospatial Catalysts (NYGeoCATS) on a series of public and private meetings to introduce companies and individuals involved in the geodata community in New York City. These meetings are being facilitated with a goal to promote open access and availability of geospatial data from providers to users. Highlights include the GISMO 25th Anniversary gala, a CEO breakfast with the former U.S. National Geo-Intelligence Agency Director Robert Cardillo and facilitated meetings with Department of Defense innovation offices. We also curated a weekend map showcase at the Queens Museum.

We are currently working on a redesigned website that reflects more of the collaborative and advocacy work at GISMO. For more information about the work I am doing with GISMO and its GIS startup events, visit http://www.gismonyc.org/events/past-events/. Visit my GISMO portfolio page to read about these significant events where I co-led, co-curated or otherwise participated in committee leadership.

NYC Charter Revisions and GIS Oversight

Since well before 9/11, GISMO, the NYC region’s oldest GIS interest group, has been working on advocacy initiatives to improve the way New York City collects, stores, shares and manages Geospatial Data and the processes and strategies around the City’s Geographic Information Systems (GIS) and related functions. Beginning in 1996, the City’s first GIS Director, GISMO member Alan Leidner, held this role until his retirement from civic service in 2004. During his tenure, Leidner oversaw NYC’s emergency mapping program in one of the country’s most complicated rescue and recovery operations, the September 11, 2001 attack on the World Trade Center.

Just two years prior to 9/11, the City had launched a common base map for all agencies to use in GIS applications. Prior to the 1999 base map, there was little coordination between agencies on the underlying coordinates of various features on maps. As a result, data such as street center lines (which were available from the US Census though not always accurate) and building footprints would not match up with the level of accuracy needed for an effective response in an emergency situation. As City agencies created their own maps and datasets, using proprietary systems and software whose license agreements precluded data sharing, it was becoming increasingly difficult to form a common operating picture. This created difficulties for routine maintenance projects like coordinating access, excavation and repair of street corners and threatened larger operations.  After the World Trade Center attacks, when visible landmarks were no longer available, the new base map saved time, money and lives.

But things have changed since 2004. When Leidner retired, a new GIS Director was appointed, but he was not given the same level of responsibility and did not get the assistant commissioner title the post had carried previously. Laws providing the public open access to a multitude of agency datasets created a market for public information and tools created taking advantage of them. Mayor Bloomberg wrote an executive order that created the Mayor’s Office of Data Analytics, but the mandate did not cover the kind of sensitive data that would be required to handle multi-department programs and, crucially, emergencies. As a result response to events like Hurricane Sandy was fractured, affecting the ability of emergency services, DEP, MTA, ConEd and other entities to coordinate their activities.

GISMO recently published Guiding Principles and Policies for New York City’s Geospatial Architecture outlining its position on the role of geospatial technology and governance in NYC government. It presented the Principals and Policies work at a public forum at Hunter College in April 2018. GISMO further pursued its position that NYC must have a GIS Director and coordinating committee made up of GIS leads at all city agencies and is recommending a Charter amendment or legislation to make this happen.

GISMO posted its introductory statement, video and written testimonies regarding the proposed amendments to the New York City Charter at http://www.gismonyc.org/events/amend_nyc_charter/.  These testimonies were delivered to the New York City Council Charter Committee on April 30, May 2, May 7 and May 9, where several GISMO members, including myself, testified at the public hearings.

Through this Charter initiative we have advanced the cause of GIS in NYC by bringing our demands for better governance into the public forum. GIS saves lives, protects infrastructure, supports planning, improves City services, increases tax collections, and enhances economic development. We estimate that GIS at least doubles the analytic powers of traditional IT. We call on City government to recognize these facts and act accordingly.

You can find my testimony (gismonyc.org) and video (YouTube), starting at 02:25:15 but to get the full context, it’s best to review the statements in order. To explore how lives are saved by faster 911 response visit NYS GIS Association’s GISCalc tool created by Decision Fish, Results that Matter Team, and funded by the Fund for the City of New York.

If you are interested in learning more about GIS governance in New York City, contact GISMO at info@gismonyc.org or contact your New York City Council representative.

Exploring a 9/11 Geographic Archive

Oral history as a primary source is being revived through initiatives like Story Corps and World Pulse and through improved storage capacity to archive and exhibit personal stories, making it less expensive for even the smallest and least funded groups. We are moving toward an environment where alternative narratives can be both manipulative (alternative facts, post truth) and expositive, as more and more under-represented groups get access to telling their story. So the ways that we share and interpret of stories in the future will be pretty interesting.

The story of the creation of the maps for first responders and emergency managers is sweeping and personal. I am currently exploring the creation of a 9/11 geographic archive. The archive will serve as a repository of artifacts and a history of participation by geographers, programers and spatial data technologists during the response to the World Trade center attack on September 11, 2001. Funding for the project was provided by the Fund for the City of New York as part of a grant to develop a Center for Geospatial Innovation.

More information and thoughts to come!

Map Mosaic: From Queens to the World

Amy Jeu and I curated a weekend exhibit, Map Mosaic: From Queens to the World, on October 29-30, 2016 at the Queens Museum celebrating the map-making community. The event featured talks and demonstrations as well as a hall dedicated to paper and digital maps submitted from the private collections of members of the GISMO community. These maps represent a wide range of themes including the diverse Queens neighborhood and demographics, urban planning, environmental studies, election analysis and more.

Visitors at Map Mosaic: From Queens to the World, Queens Museum, NY
Mezzanine Level with map exhibit and children's activity tables at Map Mosaic: From Queens to the World, Queens Museum, NY
Mezzanine Level with map exhibit and children's activity tables at Map Mosaic: From Queens to the World, Queens Museum, NY
Five maps with placards at Map Mosaic: From Queens to the World, Queens Museum, NY
Table with flyers and Dr. Suess book for children's story hour at Map Mosaic: From Queens to the World, Queens Museum, NY
Four visitors at interactive map station, one wearing 3D glasses at Map Mosaic: From Queens to the World, Queens Museum, NY
Interactive map station with 3D glasses at Map Mosaic: From Queens to the World, Queens Museum, NY

My Submissions

For my contribution to the exhibit, I created a cutout map of the 1964 World’s Fairgrounds to teach children how map layers work in GIS. This series of maps, printed on acrylic transparency sheeting can be stacked to show through various layers: Base Map, Parks, Buildings, Streets/Paths. We also provided additional paper and colored pencils for children to use. This activity helped younger visitors to understand the concept of map layers in GIS.

Because the event was held over Halloween weekend, I also contributed a set of themed maps with Halloween parade routes and a “Crime of the Century” story map retelling the activities from the 1934 Ice House Heist in Brooklyn and Upper West Side Manhattan. The piece included reproductions of aerial photographs from the time period.

Documentation

Each item in the exhibition included a placard indicating the name of the mapmaker, the materials used and a brief description of the subject. We used icons to indicate whether an interactive version was available at the computer stations or that the mapmaker is also a speaker in our forum.  

interactive

Interactive Map

speaker

Speaker

Amy Jeu created the flyer and copy for the exhibit which was published on the Queens Museum website and the signage used for the exhibit and presentations. I created the placards and the online exhibit catalog.

Archive

The Map Mosaic event was privately curated. Queens Museum published an announcement and the exhibit catalog and list of interactive maps are available at GISMO’s Website. The acrylic manipulative work is located in the GISMO archive. All maps produced by the NYC Office of Emergency Management were donated to the Queens Museum and all other, individual artwork was returned to the artists.

Queens Museum Website Announcement
Exhibit Catalog
Interactive Maps

State of the Map Bonus: Satellite Selfie

SOTM Satellite Selfie, CartoDB

June 6-8 was OpenStreetMap’s State of the Map Conference at the United Nations. I volunteered at registration and during morning sessions and was able to attend interesting talks on OSM data in Wikipedia, the Red Cross presentation on OSM in disaster response and developing a GIS curriculum in higher education.

One of the highlights was a satellite selfie. Led by a team from DigitalGlobe, a group of about 20 attendees created a large UN-blue circle on the ground and waited for the WorldView 3 and GOI1 satellites to flyover for a routine scan. Orbiting at 15,000 miles per hour about 400 kilometers above Manhattan, the WorldView 3 was expected to take images that would include UN Plaza. The resulting satellite image collected at 11:44am is available on the CartoDB blog (image above), courtesy of CartoDB CEO, Javier de la Torre. Huge thanks to Josh Winer of DigitalGlobe who took time to explain the physics of satellite imagery and kept us entertained while we waited for our not-so-closeup.

Upcoming Events: Agency GIS Forum and Brooklyn Technology Transfer

Two upcoming events brought to you by GISMO and OWASP Brooklyn.

 

Agency GIS Forum

GISMO

Thursday, February 5, 2015
100 Church Street
2:30 – 4:30 PM

atelier-digital-world-map

Join us to hear a round of lightning talks given by GIS directors and managers of City agencies. This will be a great opportunity to learn about innovative GIS projects and programs being implemented across municipal government, and to meet with colleagues from other agencies.

GISMO and the Municipal Information Technology Council (MITC) are co-hosting this event. MITC is the organization of City IT professionals. This get together is a unique opportunity to learn about how NYC’s nation leading GIS program is progressing and to have direct contact with the City GIS leadership and staff.

Registration Required

Attendance at this meeting will be by RSVP only and is reserved exclusively for GISMO members*, MITC members and City agency GIS personnel. Please register early as there are a limited number of seats available, and this event will fill up fast!

* GISMO membership means paid dues for the 2014 – 2015 membership year. People on the GISMO mailing list who do not satisfy the above criteria will have to join GISMO and pay their dues in order to attend.

Register at http://www.gismonyc.org/events/next-event/

 

Technology Transfer – Creating Cultures of Innovation

OWASP Brooklyn

Saturday, February 28, 2015
2:00 PM to 6:00 PM

NYU Poly Pfizer Auditorium
5 MetroTech Center, Brooklyn, NY

To attend this event, you must also register on Eventbrite at this URL to get your ticket: https://www.eventbrite.com/e/technology-transfer-creating-cultures-of-innovation-tickets-15406554419

Description: TBD

Facilitator – Moderator: TBD

Speakers:

Zach Tudor, SRI, Author of Technology Transfer: Crossing the “Valley of Death” – his research on Cybersecurity startups will discuss “Creating Cultures of Innovation” Bio: http://www.csl.sri.com/people/tudor/

Professor Nasir Memon, NYU Polytechnic will discuss NYU Poly’s Technology Transfer. Bio: http://isis.poly.edu/memon/

Brett Scharringhausen, USCENTCOM CCJ8-Science & Technology Chief, Discovery & Integration will discuss CENTCOM Requirements.

Ryan Letts, Veterans Advisor, Brooklyn SBDC CityTech will present and discuss SBA research on Veterans Startups in NY.

Semiotics in Mapping and Emergency Response

On November 1, 2014 I participated in a Semiotics Web and Information Architecture meetup at New York Public Library. Mypresentation, “Semiotics in Mapping and Emergency Response,” discusses symbology in mapping as an aspect of semiotics and presents an example of emergency response map symbology and a discussion of applications for first responders and broader uses.

Joining me were Loren Davie on Conversational Architecture – http://telltrail.me/ and CAVE language, Laureano Batista who discussed Steps Toward a Pragmatic Philosophy in the Age of Big Data and Neural Networks and Donald Gooden, the NY Chapter Leader of the OWASP Foundation, who spoke about the OWASP.org.

Read a detailed write up of this event by Nathaniel Levisrael at http://scignscape.appspot.com/meeting1-summary

Portfolio: GIS and Mapping

I have over 20 years of experience in GIS and Mapping, including both modern and historical mapping projects for urban planning and infrastructure, emergency response, and digital archiving of 9/11 geographic materials. I have been a board member of GISMO since 2013.

Featured Interactive Maps

Geodata Startup Business Development:  I am working with GISMO and the New York Geospatial Catalysts (NYGeoCATS) on developing an ongoing series of public and private interactions to introduce companies and individuals involved in the geodata community in New York City. These meetings are being facilitated with a goal to promote open access and availability of geospatial data from providers to users.

Screenshot from the 9/11 Geospatial Archive on GitHub

9/11 Geospatial Archive: Along with members of GISMO, a NYC GIS community, and funding from the Fund for the City of New York, I curated a digital archive of geospatial artifacts related to the September 11, 2001 World Trade Center bombing.

GitHub Repository

Map Mosaic: From Queens to the World: I co-curated a Queens-themed festival and exhibit at the Queens Museum with Amy Jeu of Hunter College. The exhibit included a series of live presentations and children’s activities as part of the 25th Anniversary of GISMO.

Museum Website
Exhibit Catalog
Interactive Maps

Emergency Management: OEM Timeline: An interactive map presentation developed in ArcGIS for the NYC Office of Emergency Management and presented at various conferences and events.

View Interactive Map
Documentation

More GIS and Mapping Projects

Summer School

My summer involved a full set of research courses, including Museums & Library Research at the Metropolitan Museum of Art, Researching Local Histories and the Summer Map Institute at NYPL. The workload was a bit heavy due to the fact that the MetMuseum course was not actually a two week course, as noted in the bulletin, but two weeks of seminar followed by a month of intensive research. Ultimately it was a great experience, working in three very different kinds of research: museum artifacts, local landmarks and maps.

NYC Garden Maps banner image
NYC Garden Maps, a WordPress site on community gardening in New York City

My map project on NYC Garden Maps is done. I am editing the final deliverables for presentation here, including a walking tour of the Bloomingdale neighborhood on the Upper West Side and a MetMuseum exhibition guide. Look for these shortly.

Also, I spent the summer with my linked data team refining our paper on “Linked Data for Cultural Institutions,” which has been accepted to ACM’s 2013 SIGDOC conference. This has been a challenging and extremely rewarding experience and I thank my teammates and co-authors, Julia Marden, Carolyn Li-Madeo and Jeff Edelstein of Pratt Institute. I celebrated the end of an intense summer with two weeks in the Massachusetts Berkshires.

Map Literature Review

For this literature review I selected two sources, one practical and one fanciful. The practical source is “Digital Map Librarianship: A Working Syllabus” from the IFLA Section of Geography and Map Libraries. The fanciful one is You Are Here: Personal Geographies and other Maps of the Imagination by Katherine Harmon.

 

“Digital Map Librarianship: A Working Syllabus,” IFLA Section of Geography and Map Libraries. Accessed July 24, 2013, http://magic.lib.uconn.edu/exhibits/ifla/.

“Digital Map Librarianship: A Working Syllabus” was prepared by the IFLA Section of Geography and Map Libraries to provide a framework for teaching librarians how to use digital cartographic materials and metadata, developing a collection website and preparing a reference guide. The materials are divided into sections, each of which contain detailed information about a series of subtopics and a suggested citation for further reading.

What is a digital map

This section compares the function and features of paper versus digital maps and explains basic concepts of digital maps such as raster and vector data, primary and secondary sources, and features of the spatial database like scale, projection, symbols, spatial data quality that may be unique to digital information.

Working with geodata

This section walks the reader through the process of accessing and downloading digital data from ESRI’s “Digital Chart of the World.” It also provides links to other digital data sources and the user guide for ArcExplorer. Unfortunately some of the links on the website are broken, including most of the external library references and the link to ArcExplorer. According to ESRI’s website, ArcExplorer has been superseded by ArcGIS Explorer, a newer version of the online software. In this case the page directs the user to the updated site.

Library function

This section contains information on developing an online reference guide for users of the library’s digital collection with links to examples from a number of university libraries. It also links to building digital dataset and image collections, storage issues and processing paper collections for digitization.

Metadata

This section provides an overview to metadata in general A link to the typology of metadata for cartographic and spatial data, including explanations of Band One through Four metadata and a useful chart identifying the purpose and formats for each level of metadata. For example, linking Band One to unstructured data, Band Two to Dublin Core/DTD, Band Three to ISBD/MARC/UNIMARC and Band Four to FGDC, CEN, ISO/Base DTD.

Evaluation

The currency of the information on this website is not optimal. There is no specific ”updated on” date information listed on the site. Clues to the age of the site include the home page, which links to “Past Workshops” dated 1996 and 1997, and section citations which are primarily dated 1997. This suggests that the site is not maintained regularly, if at all, and accounts for the vast number of broken links. In some cases, such as the link to ArcExplorer, the target page provided a link to the updated page, but most of the library references returned an error page or resolved to the library home page. Oddens Bookmarks has been closed for a number of years. I looked at the IFLA website and found that the Section of Geography and Map Libraries no longer exists and there are no other divisions, sections, special interest groups or special programs on mapping or geography, so it is unlikely that this resource will be further updated.

Overall, this website has value as a historical document and perhaps practical value as a starting point for basic digital mapping concepts and for developing a map collection and reference materials for public use. However, there is surely more up to date information available through organizations, such as the ALA’s Map & Geospatial Information Round Table (http://www.ala.org/magirt/) or the Special Libraries Association’s Geography and Map Section (http://units.sla.org/division/dgm/).

 

Harmon, Katharine (ed.). You Are Here: Personal Geographies and Other Maps of the Imagination. New York, N.Y.: Princeton Architectural Press, 2004.

You Are Here: Personal Geographies and Other Maps of the Imagination, edited by Katherine Harmon is a selection of essays and full color map images created by writers, visual artists, poets, historians and map enthusiasts. I was interested in this book after having taken a unit on counter mapping in Professor Chris Sula’s Digital Humanities Course. The maps included in this volume are not maps in the sense that they represent a physical reality, but instead use the pictorial imagery of map making as a metaphor for concepts they are meant to depict.

Harmon discusses in the introduction the power that maps hold over our imaginations. She uses phrases like “terrain of imagination” and “contour lines of experience” to highlight how the coded, visual language of maps is an accessible metaphor for human expression. In pointing out the work of creative cartographers infusing maps with humor and the map maker’s particular point of view, she also underlines how even in maps that are intended to represent a physical reality are themselves skewed by the cartographer’s political, religious, or personal objectives.

This volume includes six essays and a number of poems and excerpts from literature, such as passages Lewis Carroll’s The Hunting of the Shark and Roald Dahl’s The BFG, which serve as bookends to the work. I particularly liked Lewis Carroll’s chart of the ocean from The Hunting of the Shark that pictures nothing, but is described as a map “we all could understand.”

The essays include Stephen S. Hall’s memoir of his own introduction to and love of maps and Brigdet Booher’s account of a lifetime of bodily injury, represented as a kind of walking tour of her life. Roger Sheffer’s “The Mental Geography of Appalachian Trail Hikers” includes doodles and helpful instructions left by hikers in guest books at trail shelters along the route. Hugh Brogan discusses the lure of maps in illustrating imaginary places in children’s literature.

Katie Davis’ “Memory Map” describes the old trope about people giving directions to strangers based on where things used to be, such as “…turn left where the big tree used to be before the earthquake,” and explains the urge people have to describe places in personal terms. I connected with this story through the research I am doing on the history of places and what used to be there.

Harmon writes that our attraction to maps is instinctive, that even if a map is of a place we’ve never been or that doesn’t even exist, we understand the image and know what to do with it. The images in this volume are particularly compelling, almost making the essays secondary. These include memory maps, maps from fictional locations, maps of the human body, and maps that chart behaviors that lead one to heaven or hell or help one find love. Some of the maps are completely imaginary or use familiar shapes, such as hearts or country outlines to walk the viewer through a representation of an idea. Others use existing and familiar maps, such as the London Underground, as a framework for making an explicit statement about data layered on it.

Evaluation

You Are Here is an engaging look at how people use maps creatively to express ideas, opinions or to illustrate imaginary places and themes. It reveals the psychology of maps and spatial representation as a form of expression. As a map library resource, this book would be useful in exploring the choices made in iconography and representation of space. It would be particularly helpful to historians studying antiquarian maps, as some of these, while attempting to document a spatial reality, contain exaggerated or imagined boundaries, fanciful imagery and iconography of political expression. It would also find a place in arts and visual design libraries, literature libraries, as well as social and political science libraries.