On MFAs and UX Certificates for Foreign Workers in the USA

I answer questions about UX, Information Architecture and other topics on Quora. A selection of these answers will be reposted on Medium with occasional, minor editing for clarity. I took a break in from posting in January. Following are selected questions I answered in March.

Is it useful/worth getting an MFA in Communication Design to become a UX designer in the USA after years of internet industry experience in China?

March 17, 2018

In the USA, a MFA is often a minimum requirement for teaching the arts full time in higher education. Many programs require a PhD. There are many successful UX designers with master level degrees in film, psychology, media/communications, digital design, business, library science and other disciplines. Salary surveys do show greater earning power for those with masters level education. But I would agree with the other answers here that experience outweighs the degree, particularly for entering the field.

If you do choose to pursue masters level education, look for a program that provides hands on project work or practicum training. Many boot camp programs specialize in helping students develop a portfolio, but you should have a clear understanding of the reputation of the program in the city where you want to work as they vary greatly and can be expensive.

Update (05/27/2018): Another consideration to think about is that, as a foreign national, having a degree from a known US institution could be an advantage. But because it is such a large investment, it would make sense to do research to see if it makes a huge difference in salary and employability.

Is the BCS Foundation certificate in user experience recognized in the USA?

March 4, 2018

I had never heard of this certificate either, but it doesn’t mean that it has no value. There are numerous certification programs in the US and throughout the world. Some have more name recognition than others and depending on the reputation could be a plus. It could be of interest to a hiring manager if you are transitioning from another field, because it would demonstrate a commitment to learning the basics. It can also give you confidence in understanding the tools and practices of the field. If you are considering a certicate in lieu of a degree, that would be another story. Many if not most junior level UX positions require at least an undergraduate degree and some work experience.

Here’s where it gets kind of fun. Really, there is no UX certificate that is a definitive, required program in the US. While there are competing programs out there, many are expensive, meant for higher level employees or are competitive and have very limited seating and availability. There are tons of other programs at universities, boot camps, conferences, one day workshops and even books, online classes, videos and tutorials.

Pick what works best for you:

Do you like a classroom where you can meet with a real instructor and other students to work on group projects?

Would a virtual setting with a real instructor and real student partners be OK?

Or are you fine with picking up a book or watching video tutorials by yourself? If so, pick a tool that looks fun and do their tutorials.

Either way, read books and blogs to get familiar with UX concepts and strategies. Medium has a lot of good UX content. Also check out the content libraries at User Interface Engineering, Interaction Design Foundation or UXMatters.com. Rosenfeld Media is a good source of UX books. New Riders from Peachpit Press also has many good titles like Steve Krug’s Don’t Make Me Think. Be sure to join a meetup or Slack group that discusses UX or the tools you like and see what people are doing with it. Look at people’s portfolios and read their stories.

Then write your story. A good UX Designer is a good story teller. Think about why you want to be in this field. What have you observed in your life that could be part of that story? What is your own user journey like? What have you noticed that could be designed better? What pain points do you wish you could fix? Show through these stories how you think through these problems from the user perspective.

On Pricing Tables and Mysteriously Familiar Background Graphics

I answer questions about UX, Information Architecture and other topics on Quora. A selection of these answers will be reposted on Medium with occasional, minor editing for clarity. I took a break in from posting in January. Following are selected questions I answered in February.

Should website homepages have a pricing table?

February 23, 2018

If your users come to your website specifically to see pricing, or if pricing is your main competitive differentiator and the value of your offering is well understood, then by all means, feel free to place a pricing table on the home page. A lot of web hosting sites will place their prices on the home page because they market themselves as a value option for what is essentially a commodity. However different users may have a different understanding of what a good value is for the product or service you offer.

Seeing prices immediately may turn some people off. It could seem tacky, or if the value of the offering is not clear, it could seem expensive, irrelevant or even confusing. You would need to test with users to know for sure.

What I tend to see most often for services and software websites is a “pricing” page in the main navigation, with the home page reserved for display or walkthrough of the product features. If the user is convinced the product does what they need, then they will look for prices. The pricing page would have the matrix showing various packages, but sometimes it will only have a link to contact the sales team, especially if you offer custom services or have a pricing plan that isn’t easily displayed on a grid. Again different users will respond differently depending on the kind of product and their needs and budget.

On the other hand, if the product is retail and you run regular sales, seeing these prices or a link to a sales circular would be expected. Having the sales prices on the home page could be a way to grab sales for the featured item and draw in the user for more purchases (with a link to similar or “customers also bought” items).

A User Test would be a way to figure out what your site visitors respond to.

Who creates the apparently similar background images for slack.com, gusto.com and lattice.com?

February 17, 2018

I think must be very easy to find these images. I recently hired a designer to produce a flyer and they used a blue background graphic that seemed off brand, but very familiar. So I opened Slack to ask my partner to check it out and there was the background in orange in the Slack interface. I’m not sure where the designer got the image, but needless to say, we didn’t accept the design.

Press Mentions: Beta Phi Mu Initiation Speech

New Initiates and Guest Speaker Noreen Y. Whysel

Noreen Whysel addressing the 2017 Initiation Class of Beta Phi Mu Theta at Pratt Institute School of Information

“A lovely Initiation Ceremony and Dessert Reception were hosted by the Beta Phi Mu Theta Chapter on May 17, 2017.

“Guest Speaker Noreen Y. Whysel (SILS ’14) gave a fantastic keynote speech, which she described below:

Dreams, Resilience and Making a Difference
Our goal as we embark on our journey as Pratt SILS graduates is to make a difference. Whether we leave Pratt to become a school librarian, a legal librarian, a UX designer, or an archivist, we stand as a gateway between a deluge of Information and the people we serve.

“Using an example of a proposed 9/11 geographic archive, Noreen Whysel explained how between our dreams and our goal of making a difference is resilience.”

The full talk transcript and presentation slides

Where Should I Post My UI/UX Portfolio? and Is Wikipedia Failing?

I answer questions about UX, Information Architecture and other topics on Quora. A selection of these answers will be reposted on Medium with occasional, minor editing for clarity. Following are selected questions I answered in December.

What are the best websites to put my UI/UX portfolio, both personally and professionally?

Answered December 31, 2017

As an archives focused UX designer I always recommend creating a master portfolio that you have complete control over, whether on your own WordPress site or on your local drives. (Ideally both with backups in the cloud). Having control over the data means that you will always be able to access, edit and customize it regardless of whether the portfolio site of the day is still in business. A platform like WordPress is great because it allows you to import and export the CMS database. You should back it up frequently.

Your portfolio should be customizable content so you can craft a deck specifically for the job or contract you are applying for. It should contain not just your best work, but the work you most want to do and is most relevant for the job being offered. You can create separate portfolios for different kinds of work and direct people to those specific portfolio files. You should also have a PDF or Keynote/PPT version available in case a recruiter wants it emailed and also because it is easy to carry into a meeting and have available offline when internet access is slow or not available. If someone asks for work samples, you can either email the presentation deck or send a link to the relevant samples when highlighting your work history for a recruiter or prospective client, depending on their requirements.

If you use a portfolio site like Behance or Dribbble, only include a few top notch pieces and be sure to link it to your more detailed CV website. Be sure to tag the type of work you do on each sample you upload to these sites, and include a brief explanation of the problem you solved and how you came up with a solution. The story of the design solution is very important for UX work, and I don’t see it done quite enough. Can you explain why you made choices you did? Were there in-between stages that reflect some of the decisions or pivot points in the design? Was it an individual assignment or a team effort? How does your work fit in with the overall team effort? Are you effectively claiming the entire design as your own if you only show end results? How will you explain your role in an interview if the end product is a team effort? Is the visual enough? Usually, it isn’t.

My complete online CV is a WordPress website that lists blog posts (that I republish to a Medium account), speaking engagements (with presentation slides linked at Slideshare), a general resume and a bibliography of published work and exhibitions. My portfolio is just a part of that overall CV website. It is unlikely that a recruiter would make time to peruse it all, but it’s all there should someone want to dive a little deeper into what kind of person I am, what my interests are and what I like to write about.

In fact the website has become a bit of a “catalog raisonné” and to be honest it is due for an overhaul. I have mixed feelings about cutting back and will probably just remove thumbnail shots from some of the earlier work (some of the older visuals look quite naive compared to more recent standards). I’d love to hear how others manage the assessments of older work samples, particularly when it’s the type of project or industry work you want to keep doing.

What crisis is Wikipedia going through as everytime I open it they ask for donation?

Answered December 8, 2017

It’s not a crisis. It’s charity season. As people enter the holiday season, they open their wallets and give to their favorite charities. If you open your mail on any day from mid October through December (at least in the US, probably elsewhere), you will see similar, increasingly desparate-sounding appeals from other charities hoping to get a bit of your annual tax deduction locked in for the year.

That said if you like Wikipedia, use it and find value in it, whether as a source of information, community or for their really cool data tools go ahead and give. It’s a great service.

I use Wikipedia so much I started giving a small amount each month. Is the risk of them going offline as imminent as all that?

Answered December 7, 2017

When you make a donation on the Wikipedia website, you are giving to the Wikimedia Foundation, which runs several projects in addition to Wikipedia, including Wikidata, Wikimedia Commons and others. As a Foundation, Wikimedia offers grants to its worldwide chapters, project teams and individuals to cover costs such as travel, Editathons and other events, equipment, research, etc. According to their grants page, they give about $9 million US dollars per year in support to these efforts.

More info and links to awarded grants here:

Grants:Start – Meta

Happy New Health Plan: Choosing a Plan for an Uncertain 2018

It’s that time of year again: Open enrollment for marketplace health plans, and the choices are no less daunting this year. If you recall last year, Decision Fish published an article, Health Insurance Enrollment: A Superhuman Decision in which we noted that people tend to respond to the choice and information overload presented by this type of decision with (biased) short-cuts (heuristics), procrastination and a general feeling of unhappiness.

This year’s decision is exacerbated by a much shorter enrollment period and uncertainty regarding subsidies the government would make available to insurance companies, which in turn led companies to price their plans without a clear picture of the actual costs. Insurers are passing along that uncertainty to subscribers in the form of much higher premiums. In our case, our current plan has been eliminated and the closest plan for 2018 is going to be about $600 more per month in premiums, albeit with a slightly lower deductible.

If you are purchasing a health insurance plan for 2018 through a State or Federal marketplace, open enrollment is November 1 to December 31 in most areas. Where we live in New York, enrollment was extended with a start date of November 16.

The NY State of Health marketplace websites lists 23 companies and 48 pages of plans. At ten plans per page, that’s nearly 500 options. If you are purchasing a family plan with a subsidy, your choices narrow to seven pages, but that is still 70 plans to review.

For most people a much shortened period, compared with last year, as well as additional barriers such as mandatory maintenance of the Federal Healthcare.gov site on most Sundays during the enrollment period, means subscribers have less time to evaluate an increasingly complex set of services and much more chance of succumbing to cognitive biases that can impair an optimal choice.

So, how does one make an effective choice?

We recommend following a similar process outlined in last year’s article. We were somewhat gratified that our 2017 plan was discontinued as it likely mean we picked one that favored subscribers. But even if it hadn’t been eliminated it makes sense to re-evaluate our situation based on our expectation of upcoming expenses.

Consider changes in your personal and family makeup, such as a new job, new baby or a child entering college that can affect your coverage needs. As can reaching the age 50 bump which means fun new tests or treatment (colonoscopy, anyone?) or reaching an age where Medicare becomes available.

Given the uncertainty of the healthcare market and the uncertainty of our own earnings for 2018, we selected the least expensive plan that will cover all of the likely procedures and doctor visits we expect for the new year. This frees up funds that we can invest or have on hand for emergencies and allows us to afford an occasional out of network visit, if needed.

Best of health to you in 2018!

On Accessibility Resources and PhD Salaries

I answer questions about UX, Information Architecture and other topics on Quora. A selection of these answers will be reposted on Medium with occasional, minor editing for clarity. Following are selected questions I answered in November.

What are the best, most credible, and reliable online resources for accessibility and UX/UI best practices?

Answered November 26, 2017

Because federal websites in the US are required to design to strict accessibility rules, Usability.gov is an excellent resource. Simple layout with best practices for accessibility. The Interaction Design Foundation has Accessibility resources (What is Accessibility?) that are more international in scope.

An expert in accessibility that I follow is Whitney Quesenbery. She wrote a book on accessible design for Rosenfeld Media and is a frequent contributor at UX Matters (Whitney Quesenbery).

What salary should I expect to discuss as a UX designer with a PhD plus eight years experience?

Answered November 16, 2017

I believe it depends on the role. Most of the positions I’ve seen that require a PhD tend to be more quantitative or have a data science component where a PhD would indicate competence. These positions pay higher salaries because of the quantitative requirement. For positions that’s do not have a heavily quantitative role, subject matter expertise or teaching experience from a PhD program could qualify you for higher pay or a more senior role.

There are several salary surveys which may indicate a base salary for UX designers with various degrees. These should give you a starting point.

Comparably

IA Institute Salary & Skills Research

UXPA 2016 Salary Survey Results

UX Portfolios, Awards, Priorities and Why Is the User Often “Female”

I answer questions about UX, Information Architecture and other topics on Quora. A selection of these answers will be reposted on Medium with occasional, minor editing for clarity. Following are selected questions I answered in October.

What is the most important thing in UX design?

Answered October 31, 2017

The User.

As an in-house UX designer that is about to change a job, how do you update your portfolio? Do you add your in-house work/findings to it or work on other projects?

Answered October 25, 2017

Good advice so far on creating a portfolio and getting permission to include materials. And also a reminder that even if you are not considering a change in jobs it is always a good idea to keep up to date on portfolio projects as they are completed so you don’t have to scramble to remember what you did months or years later when you decide to look for something new.

You still need to ask permission to include work in a personal portfolio, but a smart design department will understand the value of keeping a record of quality work performed as an example for future projects, staff, clients or the public. Even better if you can get your manager to let you present your work at an industry conference. Often slide decks are made available publicly via Slidesharre or the conference library, offering an additional record of your (and your company’s) best work.

Why is the term “user” in most IT books a female (at least in the web design related literature)?

Answered October 24, 2017

One of the ways to develop empathy for your users when designing a product is to introduce stories, scenarios and personas that reflect a broad view of the types of users you are designing for, so that you can be sensitive to their needs within the category of users they represent. In writing, referring to the user with a female pronoun triggers empathy, not necessarily because it’s female but because it’s different, and therefore noticeable. We are rather used to the generic, male pronoun form in writing and even thinking about people in general, so when we see the female pronoun it strikes us as something noticeably different. We start to pay attention to “her” as a person and not just a generic “user.” It’s kind of a neat, and pretty subtle, psychological trick.

It seems weird that the same button initiates “publicly sharing” and ‘privately sending’ something on my phone. Is this a UX flaw?

Answered October 19, 2017

If what you are referring to is the Share icon, the little box with an arrow pointing up, then think of it more as a “Process This” button instead of Share or Send. What it does is pass information about the item you are starting on to a program that will process it in some way. If you select a social program it will share it, if you select a file drive it will save it, if you select a mail client it will send it, if you select a password manager, it will give you the password, etc. in other words “Take this and do something with it.”

Where can I find great, award winning examples of UI design for responsive websites that are heavy on data (lots of tables, charts, graphs, et cetera)?

Answered October 13, 2017

First, look at the awards. Here are some big ones:

UX Awards: The Premier Awards for Exceptional Digital Experience

The Webby Awards

Best Responsive Design Websites (Awwwards)
Next look at related awards that focus on info graphics, visualization or data science. (These may or may not be websites). Here are a couple:

Data & Analytics Excellence Awards (Gartner)

Tableau Awards

Data Impact Awards | Cloudera

AIGA Awards Archive

Then look at “Best of” articles. They may not be Awards but are curated lists to get you inspired. Here’s the first one that came up in my search. There are dozens like this.

20 Best Responsive Website Design Examples of 2016, Social Driver

As a UX designer, how do you balance what is best for the user and what can realistically be developed? Do you compromise UX and push towards a deadline or do you fight for the user?

Answered October 13, 2017

We do occasionally have deadlines or budget limitations that force a compromise among a list of needed UX improvements. You can prioritize improvements by applying a severity metric and choosing the ones that will have the most impact, saving others for later sprints. You can also prioritize the easier fixes, particularly those that provide data that support other improvements in a future sprint. If planned well, some of these fixes will improve traffic (or sales or flow) well enough to justify the next set of sprints. Ultimately as the UX designer, your influence may be limited to what you can convince the product team lead to decide. As long as you are advocating for the user, you are doing your job.

The Occasional Mentor: Career Advice — College Degrees and the Long, Post-Interview Wait

I answer questions about Careers, Mentorship and other topics on Quora. A selection of these answers will be reposted on Medium with occasional, minor editing for clarity. Following are selected questions I answered in October.

Are you going to be an unsuccessful person without a college degree?

Answered October 13, 2017

It depends, of course, on what success means to you. A lot of successful actors and artists don’t have degrees. All successful doctors and lawyers do. And while you can be quite successful as a plumber or electrician without a degree, the overwhelming majority of business leaders have one. The reason people keep trotting out the degree-less Zuckerberg, Jobs and Gates is because – try to name one more. It’s not that easy. And by the way, did you drop out of Harvard?

You may be tremendously rich and successful without a college degree, but if so you would also be very rare. A college degree will get you ahead faster in most professions that require it or some level of certification. With a degree, you qualify for any job that does or doesn’t require one, but without it you won’t qualify for any of the jobs that do, so you are limiting your options. Without a degree you will be competing not just for jobs but also for promotions or for clients. You will need to fight to stand out and suffer not even getting the call because it’s an easy way to narrow down a long list of applicants.

Not all jobs require degrees. I’ve seen many government jobs that require a masters degree that will accept a certain number of years of experience along with a lesser degree, say a BA with 5 years of experience, or no degree but ten years of supervisory experience. You would need to calculate the cost of the degree and potentially lost wages over 5–6 years of studying against starting at a lower salary class and working many more years to qualify.

It is true that in some fields, particularly trades, where a degree not required, having one may actually hold you back. In this case, your competition for jobs has already spent four years perfecting his craft while you were in school. It is also true that the significant level of student loan debt you may accumulate can hold back your financial future, especially if you end up in a job that doesn’t pay well or didn’t require a degree in the first place, or if you struggle (either to pay tuition or academically) and fail to graduate.

I went for a job interview over a week ago and have not heard anything. I forgot to ask what their timeline for the job was. Does this mean I probably didn’t get the job?

Answered October 3, 2017

A week or even a week and a half is the perfect time to call or email to follow up, ask about your standing, offer an update on anything you may have discussed that was in progress during the interview or to forward some interesting article or news that is relevant to the work.

Getting beyond two or three weeks is somewhat long but I would still follow up in the same tone as if it had only been a week. As others have said, sometime the process does take long depending on the number of applicants or uniqueness of the role.

Beyond a month or two, they may have passed on you because it seems that you have passed on them. But there still could be a chance at that point that they haven’t settled on a hire or have changed the need or requirements somewhat. At that point I would make a simple request for a decision, i.e., has one been made, so I can get feedback and move on.

The Best Time to Bring in a UX Expert

I answer questions about UX, Information Architecture and other topics on Quora. A selection of these answers will be reposted on Medium with occasional, minor editing for clarity. Following is a question I answered in September.

When is the best time to bring in a UX expert, when you are first building a product or after you have user data?

September 28, 2017

I work as a UX consultant on a digital ID standard. One of the areas I am researching is usability of identity management products and services. Some of the companies I have interviewed are very small, one or two person startups that do not have budget for outside expertise and others are very large, nationally known brands that themselves have not allocated budget for UX testing. In some cases the product managers and developers are very interested in user experience of their products while others interpret “user” as an electronic agent rather than a human at a computer or device, so invest little to no dollars on UX.

Those who do understand the importance of UX, particularly products intended for the mass consumer market or those for purposes involving repetitive or multitasking/heavy attention load activity that may lead to potential worker injury, for example, will follow usability guidelines such as NNGroup/Jakob Nielsen/Don Norman’s research or actively seek outside UX expertise. At the very least, all user facing products should do some UX studies, sit with users and stakeholders who understand user needs, complaints and feedback and identify key user tasks and potential negative outcomes. Do these exercises at every step of development particularly pre launch and when introducing changes (even if they seem minor).

For our financial wellness tools at Decision Fish, we tested with dozens of prospective users very early, well before launching our first web app, when it was still just an Excel spreadsheet! We did surveys and interviews on how people manage their finances. We watched people use all kinds of personal finance tools from paper to software to just thinking it through. We surveyed them about their pain points. We observed individuals and couples as they walked through our alpha modules and asked them directly to tell us what we are doing wrong. We pivoted quite a bit based on user input.

We even offered financial coaching sessions to prospective users and partners to get deeper feedback into individual concerns. In doing so, we discovered underrepresented use categories that challenged some of the assumptions we made in our design. We collected contact info on interested users for a beta test once we launch and will be offering it as a pilot to companies and partners who are interested in providing it as an employee benefit.

All of the data and feedback we gathered in these sessions helped us to develop our product and adjust our assumptions of how to present information and guide our decision-making tool. All this has happened well before we had actual user data to analyze. That will be our next step, to create a plan for analyzing and learning from our users when we’ve launched and have data to look at. But we will continue to observe, coach and survey users, because we expect continual improvements and adjustments. Because we want our decision tool to be the best it can be for our users.

Decision Fish Named Best for NYC by Mayor’s Office

On Tuesday, September 19, 2017, the New York City Mayor’s Office of Workforce Development and B Lab recognized Decision Fish as one of 14 Best for NYC Changemakers.  According to the awards committee, “Best for NYC Changemakers are redefining business success by creating quality jobs, building stronger communities, and supporting a more sustainable environment.” Decision Fish is very proud to be a part of this progressive community.

Decision Fish accepts Best for NYC Changemaker Award
Brett Whysel, CEO of Decision Fish, left, and Noreen Whysel, COO of Decision Fish, right, celebrate with Rose DeStefano, center, of the Mayors Office of Workforce Development.

Decision Fish won the 2017 Best for NYC award in the category of Financial Empowerment, along with coffee purveyor Cafe Grumpy. The category reflects our mission to help people make wise financial decisions step-by-step with friendly and independent online decision support tools.

Best for NYC is a campaign and set of business tools designed to enhance business competitiveness and improve quality of life for workers. Launched by the New York City Economic Development Corporation (NYCEDC) and powered by the nonprofit organization B Lab, together with the support of community-based organizations, local chambers of commerce, and city agencies, Best for NYC inspires and equips NYC businesses to improve jobs, strengthen communities, and preserve the environment. It is a citywide movement of people using business as a force for good.

Best for NYC centers around the Best for NYC Challenge, a holistic online business assessment which calculates a company’s performance across multiple categories, such as community   impact, environmental impact, and job quality. Once complete, the Challenge generates a scored snapshot of the business’s performance, at which point a business can compare itself to others their size and in their industry. They also have the option of accessing best practice and improvement guides. Best for NYC participants are given opportunities to strengthen their bottom line through marketing collateral, employee engagement strategies, and a connection to a values-aligned network.

Decision Fish is proud to recognized by the City of New York as a business leader for our efforts improve our home town and the quality of life for New Yorkers and all Americans. To learn more, visit Best For NYC or Contact Us.