In May, I was invited to speak at UX Lisbon, on Preventing Digital Harm in Online Spaces. At the main event, I presented the Internet Safety Lab’s framework for preventing digital harm in connected products. This included a discussion of the relationship technologies have with consumers. I demonstrated techniques designers should adopt to mitigate the digital harms and dark patterns that could potentially violate that relationship. You can download my presentation below.
On the first day of the event, I ran a half-day, pre-conference workshop titled “Designing Effective Search Strategies.” In this session, I introduced a new framework using observation as a powerful tool to understand site search behavior. To explore this, we broke into seven groups and worked on empathy maps, search personas and mapping the user journey. I also introduced including group personas (2 of the groups took as a hint to discover cocktail lounges in Lisbon). As a takeaway, all participants received a toolkit for crafting these artifacts and a step-by-step process to enhance product search. We got to eat yummy Portuguese snacks, too!
“Noreen … made the interesting point that if we build an accessible design we’ll also be solving many search problems.”
— UXLx: UX Lisbon
What a wonderful event, interesting and welcoming people and an absolutely unforgettable time!
I am available to teach your team preventing or mitigating digital harm. Or lead a workshop on how to understand user search behavior. I can lead workshops solo or with my colleagues at Information Architecture Gateway. Let me know if we can help.
Read the UXLX Write-ups at Medium: